The Reason Behind Wild Price Variations From One Pool Servic

Private Equity firms have started buying up service industry companies. The most expensive companies are not charging you for premium service, or, industry knowledge. They are charging you to fund the glossy image they built on social media, and, to cover the cost of the new hire driving behind the wheel of their company trucks, complete with shiny new $8,000 truck wraps that attempt to create an unearned sense legitimacy. Someone has to pay for that custom truck wrap - and, it won't be the shareholders.

Junior wants to start a pool service. Does he own a truck? No. But, he can just borrower his dad's. Does Junior know what chems cause toxic gasses to form? Not really. Does he know which forms of chlorine will explode if they come into contact with other forms of chlorine? That's a negative. But, he's the cheapest in town! In fact, if he did the math, he'd realize he's losing money.  Sure, his lack of knowledge may structurally damage your pool and cause your kids to break out in rashes. But, what Junior doesn't know is actually the reason for the low monthly price!

We are pool pros and water chemistry experts who do our jobs with a pleasant disposition; that's why our clients pay us. We show up with knowledge and professionalism; Private Equity shows up with a tech who has zero knowledge, three weeks experience, but he's driving a company truck with a flashy $8,000 custom wrap. Junior, the aspiring "splash and dasher," if he shows up at all, shows up in his daddy's truck, and, with (somehow) even less knowledge than the new guy that the Private Equity backed company sent over.